Starter Motor Fusion 2011 Sport on 2040-parts.com

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

New Mercedes GL at New York Auto Show, Mercedes R Class dropped in USA

Mercedes R Class - dropped in the USA Mercedes-Benz has confirmed that it will debut the new Mercedes GL at the New York Auto Show in April, and the R Class is being dropped from the US. The big Mercedes GL SUV has been around for a while now, and we’ve been expecting a facelift version to arrive for a while. But reports are now saying that the new GL won’t be a mild facelift but an all new model.

Who's Where: Verena Kloos named President of DesignworksUSA

DesignworksUSA, the California-based international strategic design consultancy owned by BMW Group, has announced that Verena C. Kloos has been named President of DesignworksUSA. In this position, she will oversee the company's day-to-day operations and strategic direction.