Subaru Impreza Sti Oval Wing Grille Badge 3d Embossed Aluminum Emblem on 2040-parts.com

GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

McLaren P1 continues development before Geneva auto show

As enthusiasts, we can't get enough of supercars. We really can't get enough. From spy photos to development mules, auto-show reveals to inevitable GT3 versions, we love this stuff.

U.S. Transportation Department opens probe of 2010 Toyota Prius brakes

The National Highway Traffic Safety Administration said Thursday that it is opening a formal investigation of the 2010 Toyota Prius Hybrid to determine whether the vehicle suffers momentary loss of braking capability while traveling over bumpy surfaces. NHTSA, an agency that is part of the U.S. Department of Transportation, has received 124 consumer complaints, including four reports of crashes.