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Honda cuts 800 jobs at Swindon Plant

Honda is cutting 800 jobs at its Swindon Plant as demand for cars across Europe weakens and moving to a single shift system. We’ve not had a huge amount of bad news in the UK car industry for some time, but Honda’s decision to cut 800 jobs at its Swindon Plant is a tough pill to swallow for the workforce. Honda blames ‘Sustained conditions of low demand’ in Europe for the swathing cuts in its workforce in the, but believes the move is necessary to protect the long-term future of Swindon.

MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

BMW M3 Matte Edition: China only

BMW M3 Matte Edition - China's second limited edition M3 in a year It’s less than a year since China got it’s last BMW M3 special – the BMW M3 Tiger Edition – so we’re guessing it sold rather well as BMW has launched another limited edition M3 just for the Chinese market – the BMW M3 Matte Edition. It isn’t going to be horribly difficult to work out that the defining feature of the M3 Matte Edition is its paint job. It’s Matt Black.