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Fiat turn naked women in to a 500 Abarth (video)

The naked women turn in to a Fiat 500 Abarth The Fiat 500 has been, perhaps, Fiat’s biggest success story in its history, and a part of that is down to Fiat’s often very clever advertising. We’ve had everything from the ‘Motherhood‘ and ‘Fatherhood‘ videos for the 500L to the series of adverts featuring the glorious Catrinel Menghia in various states of undress. And as Fiat obviously has a penchant for the female form, it’s really no surprise that they’ve managed to feature more than a dozen naked women in a new advert for the 500 Abarth in the US.

The other side of the curtain: A look back at Lada, Volga and more

While Americans in the 1960s and '70s were enjoying the heyday of muscle-car madness, our friends over in the Soviet Union were treated to an entirely different kind of automobile. Fiat-based Ladas and Russian-born Volgas were the cars of the day, and our friends at Retronaut have gathered some press materials and advertisements for the compact sedans. Lada was named after a famous Czech manufacturer of sewing machines in the 1960s.

Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.