Thunderbird Turbo Coupe Shifter Handle And Knob on 2040-parts.com

Volkswagen UK’s dealer showrooms get a revamp

It’s an interesting exercise to ponder on the future of main dealer showrooms as the world moves more and more towards an online buying experience. Are car showrooms a relic of the past or the perfect way, still, to showcase the offerings from a car maker? Volkswagen are taking no chances on the future and have already rolled out their ‘Digital Showrooms’ across the dealer network where staff get iPads and advanced web tools to try and bring the on-line and off-line worlds in to a workable intersection, and offer customers virtual product that wouldn’t otherwise be available on show.

Dodge plans first-quarter ad blitz, including Super Bowl

Dodge, moving to entice car shoppers as industry sales recover, plans a major marketing push early next year that will include advertising during the Super Bowl broadcast on Feb. 6, 2011. Dodge CEO Ralph Gilles notified dealers of the advertising plan in an e-mail Tuesday that urged them to order their allocations of 2011 vehicles.

Video: Gorden Wagener on the Mercedes Aesthetics S sculpture

Daimler AG's design chief, Gorden Wagener, explains the details of the Aesthetics S sculpture, revealed at the recent Paris motor show, in a new video interview. The latest addition to the ‘Aesthetics' sculpture series, which already consists of Aesthetics No. 1 (2010), Aesthetics No.