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First Sight: BMW at the 2012 London Olympics

Director of BMW i design Benoît Jacob showed Car Design News the i Pedelec bicycle alongside a new version of the i3 concept at the company's new Park Lane ‘i store' in London. The compact bike folds artfully into the boot of the car, recharging its batteries when stowed. Made in limited numbers, a few i Pedelecs will run outside its contractual fleet of 4,000 vehicles at the London Olympics.

Kia Sorento SUV is recalled for problem with airbag sensor

Kia is recalling 10,631 Sorento SUVs because of a problem with the airbag sensor. Sorento models made between June 15, 2006, and Nov. 27, 2007, might have a malfunctioning sensor for the front passenger seat, incorrectly classifying passengers in that seat as children and therefore deactivating their airbags.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.