Toyota Lexus Is Amplifier 86280-53020 Oem on 2040-parts.com

Computer gamer headed for Formula 1

THE WINNER of a computer game competition is now headed for the real world of Formula One with World Champion Sebastian Vettel’s Infiniti Red Bull racing team. Jann Mardenborough won Nissan’s competition to find a new racing driver by beating his rivals on a racing simulator game. His prize was a seat in a variety of racing cars since his victory in 2011 and now he will race in the GP3 series, which is the recognised route to Formula One.

Chevy will use World Series to pitch Volt's debut

Chevrolet will use next month's World Series to launch ads for the debut of the Volt plug-in hybrid sedan, General Motors Co.'s marketing chief Joel Ewanick said. The ads will be part of a broad campaign that Chevrolet will initiate during Major League Baseball's fall classic and run throughout autumn, said Ewanick, who spoke on the sidelines of the Rainbow PUSH auto summit in Detroit. Ewanick declined to give details of the Volt commercials or the broader Chevrolet campaign.

Mercedes SLS AMG, David Couthard, Golf & a new Guinness world record

David Coulthard drove a Mercedes SLS AMG, Jake Shepherd drove a golf ball and together they created a new Guinness World Record. What’s a good way to get some free PR for a car maker? A Guinness World Record sounds like a good idea (just like MINI in our story earlier today) as does a link to Golf  (lots of drivers play golf) and perhaps a well known name or two.