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Mazda outlines weight-loss program

Mazda Motor Corp. will reduce its vehicle weights by at least 220 pounds beginning in 2011, with a combination of lighter-weight materials, smaller vehicle footprints and new engineering processes, a top executive says. The typical Mazda vehicle has gained 80 pounds with each successive redesign, “mostly in larger tires and wheels, and safety equipment,” said Robert Davis, senior vice president of product development and quality for Mazda North American Operations.

Call for ban on on vehicle-side advertising

ALL ADVERTISING and promotional banners on commercial vehicles should be banned as they are distracting to other drivers and tempt them to use mobile phones while driving. This is the call from Flexed, a car leasing company, which has carried out a survey that shows a quarter (23%) of drivers admit to trying to type a website address into smartphone after seeing an advert on a lorry. A further 10% of drivers admitted they had tried to take a camera phone photo of an advertisement on a commercial vehicle to use later.

Volvo celebrates SCC's 10th anniversary

Volvo is celebrating the legacy of its Safety Concept Car 10 years after its release. The Volvo SCC, first unveiled at the 2001 Detroit auto show, contained around 15 of the advanced technical solutions still found in Volvo models today. The SCC also inspired the design of the successful Volvo C30 model, which debuted in Paris in 2006.