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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Kia Proceed (2012) first offical pictures

Kia will launch the next derivative of the Ceed at the Paris motor show: the Proceed three-door model. It follows the Sportswagon estate and regular hatch, and will likely keep the same range of four-cylinder engines and six-speed gearboxes. The 2012 Kia Proceed three-door Like the last Proceed, the new car gets an unfortunately silly name, which we won't dignify with its shameful grammar here.

McLaren MP4-12C: The build begins +video

First McLaren MP4-12C being built You could be forgiven for thinking that McLaren had already started building their Ferrari 458 challenging car – the McLaren MP4-12C. After all, it’s been turning up all over the place for at least a year, and we even had a good view of the Volcano Orange MP4-12C from Goodwood as it passed us en-route to strut its stuff up the Goodwood Hillclimb last year. But the cars we’ve seen so far – even the Volcano Orange MP4-12C from Goodwood – were prototypes; McLaren’s running test beds for tweaking and refining the MP4-12C before the first cars reach customers this year.