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Michelin Recognizes CCS Student Talent

Five senior students from the Transportation Design Department of the College for Creative Studies (CCS) in Detroit have won prestigious design awards at the 21st Annual Michelin-CCS Design Competition. The creative brief for the competition theme "Electrifying - Beautiful, Innovative and Radiant" required the students to submit electric vehicle design solutions they could realistically envision driving in the year 2020, as well as designs which addressed a specific transportation problem or opportunity. Each student also submitted a separate tire/wheel assembly based on Michelin's Active Wheel technology.

GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Lamborghini 5-95 Zagato is a one-off special at Villa d’Este (video)

The Lamborghini 5-95 Zagato (pictured) meets the crowds at Villa d’Este Zagato creations of Lamborghini cars are nothing new and have been around as long as Lamborghini has – fifty years or so – so the Lamborghini 5-95 Zagato isn’t a ground-breaking collaboration, even if it’s an interesting creation, and it’s nice to add it to the 1965 Lamborghini 3500 GTZ and Lamborghini Zagato Raptor as Zagato takes on a Lambo. The one-off 5-95 Zagato is based on the underpinnings of the (now defunct) Lamborghini LP570-4 and commissioned by collector Albert Spiess to showcase Zagato’s ability and to celebrate the 95th anniversary of Lamborghini. Spiess already owns a number of Zagato models – including the Aston Martin V8 Zagato and Aston Martin V12 Zagato – but Zagato has gone a bit6 further with the design of the 5-95 and created a car that looks little like the LP570-4 using the principles of functionalism and rationalism, apparently.