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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Infiniti Emerg-e concept car (2012): leaked patent drawings

Looks like this is the Infiniti Emerg-e concept car bound for the 2012 Geneva motor show. These leaked images from an Italian blog, filed at the European patent office, have surfaced overnight, blowing the planned embargo on Infiniti's range-extender hybrid sports car concept. Infiniti has only issued a couple of teaser photos and confirmed the name of the Infiniti Emerg-e and had hoped to keep the styling under wraps until 6 March 2012.

Coventry University students prepare for the MA Design Degree Show

MA students from England's Coventry University Automotive Design course are preparing for their annual degree exhibition. This year's Show, entitled '15' will present fifteen students work from the fifteen month course in the new Coventry Transport Museum in the centre of the city.   The projects on show cover the full spectrum of vehicle concepts ranging from a luxury car inspired by Chanel perfume to a future proposal for a New York taxi and students have taken a wide variety of starting points for their project research.