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Market view: why the Jaguar XJ has an uphill battle

By Glen Brooks Motor Industry 10 July 2009 16:11 It’s a sobering thought for Jaguar management that no matter how good the new 2010 XJ is, it’s never going to be a big seller. The global market for large executive saloons was in decline long before the Great Recession appeared, the buyers in this segment increasingly tempted by models as diverse as the BMW X6, Infiniti FX, Cadillac Escalade or Mercedes GL-Class crossovers and SUVs. The generation that was chauffeured in an S-class or XJ is retiring, with the owner-drivers who succeed them soon to be preferring a Porsche Panamera, Aston Martin Rapide or Audi A7.

SsangYong Korando 4×4 gets cheaper with arrival of the Korando SX

SssangYong has dropped the entry price for its 4WD C-Segment SUV Korando with the launch of the Korando SX. SsangYong is the Korean car maker that hasn’t yet quite managed to drag itself out of the bin marked ‘Oh, dear’, but the takeover of SsangYong by the deep-pocketed Mahindra and the launch of the seemingly convincing SsangYong Korando Crossover/SUV last year auger well. The Korando is aimed at cars like the Hyundai ix35 and Kia Sportage, and it seems a decent enough offering in a slightly generic way (even if it is penned by Giugiaro), with a 2.0 litre turbo diesel with a decent enough 173bhp and with a choice of auto or manual, FWD or 4WD.

Jaguar's stunning E-type defined 'car' for an American generation

You could start with the stunning good looks that make the Jaguar E-Type a permanent fixture at New York's Museum of Modern Art or with the style and character that defined an era. You could start with the technological innovation, the impressive performance or the value that the E-type's contemporaries simply could not match. In cold retrospect, there isn't much in the E-type--or the XKE, as it was widely known on this side of the Atlantic--to tarnish its image.