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BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.

Aston Martin DBS (2007): first official pictures

By Ben Whitworth First Official Pictures 17 August 2007 07:00 Oh my... Yes, it kind of leaves you lost for words doesn’t it? Aston pulled the wraps of its new DBS super coupe today on the opening day of this year’s Pebble Beach Concours d’Elegance in California – the perfect setting for a show devoted to beautiful cars.

Ferrari to unveil hardcore 599s at Geneva show

Ferrari 599 Handling GT Evoluzione By Ben Pulman First Official Pictures 27 February 2009 15:37 Ferrari will unveil two new hardcore GTs in Geneva, a handling pack-equipped 599 and a technological test bed 599XX that combines the lessons learned from the FXX program with the ideas showcased on the Mille Chili car. Yes. It won’t quite be as extreme as the Mille Chili (one thousand kilo) car, but we’re still expecting the 599XX to have many of that car’s features.