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Kia's Forte Super Bowl ad features violent android lady
Fri, 01 Feb 2013There's no Jimmy Cliff or Flaming Lips in Kia's Super Bowl ad for the new Forte, but we can't help thinking they're the second company this week to miss out on co-opting seminal New Jersey punk outfit the Misfits' “We Are 138.” While attaching the song to the unveiling of Ferrari's new F138 was a no-brainer from a numerically synergistic standpoint, the track's poppy brutality and ominous query, “Is it time to be an android, not a man?” dovetails perfectly with the rise-of-the-sexy-machines theme of the Kia clip. Clearly, the android in this spot -- portrayed by former Miss USA Alyssa Campanella -- has the upper hand over the poor schnook oiling up the new Forte with his greasy mitts. We can't help thinking the whole ad would've been better if the Misfits' original pint-size vocal dynamo Glenn Danzig had been involved somehow.
Ssangyong relaunches brand with Giugiaro-designed Korando
Wed, 13 Oct 2010Korean brand Ssangyong is back from the dead. After looking odds-on favorite to become another automotive casualty of the global recession after Chinese owner SAIC put it into receivership in early 2009, the 4x4 specialist has found a new owner in 2010 – signing a memorandum of understanding with Indian company Mahindra & Mahindra in August – and has just re-launched its brand with a new car designed by Giugiaro. The fourth-generation Korando mid-sized crossover – prefaced by the C200 concept shown at the April 2009 Seoul motorshow – is due on sale in January 2011 pending the expected completion of the Mahindra deal in November this year.
Toyota, BMW to cooperate on sports car
Thu, 24 Jan 2013Toyota Motor Corp. and BMW are tightening technical ties with plans to jointly develop a sports car platform, lithium-air batteries and new lightweight materials. The automakers also aim to jointly develop a fuel cell system for vehicles by 2020.