Vintage Ford Reflector Flare Kit on 2040-parts.com

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

April car sales in a nutshell: The year's 2nd-strongest month

Here are highlights from April's U.S. auto sales report: Industry rises 20 percent Overall U.S. sales rose 20 percent in April to 982,302 light vehicles, a gain of 162,610 over the same period a year ago.

Ford celebrates 20 years of the Mondeo

FORD IS CELEBRATING the 20th Birthday of its hugely popular Mondeo model, first introduced in 1993 and with 4.5 million sales across Europe. Awarded the prestigious Car of the Year gong in 1994, the Mondeo was an instant hit and across the three generations has sold over 1,400,000 examples in the UK alone. Ford is celebrating the Mondeo’s second decade of success with a new internet video voiced by Hollywood actor Ray Winstone, star of such movies as “The Sweeney,” “Snow White and the Huntsman”, “The Departed” and “Great Expectations”.