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Mercury dies off, Lincoln to benefit

Ford's brand portfolio is set to get smaller by the end of the year. Following the sale of Aston Martin, Land Rover, Jaguar and most recently Volvo (to Chinese automaker Geely), the Blue Oval has now announced the demise of its 'middle of the range' Mercury brand, with production of the last vehicles set to cease at the end of 2010. In a statement released to media, Ford announced that the shuttering of the 71-year old Mercury brand was in the interest of focusing on Lincoln, the automaker's only remaining premium brand.

Lincoln gets own design studio

Ford is creating a dedicated design studio for its luxury brand Lincoln in an ongoing bid to rejuvenate the brand and position it further apart from the core Ford offering. The new design studio will be situated in the Product Development Center in Dearborn, Michigan, with Max Wolff – recruited from Cadillac last year – charged with leading the brand in its revival efforts. Ford has also announced that it will be increasing spending on the brand, giving it unique interiors and powertrains.

Chancellor to ‘freeze fuel duty’ until 2015?

The chancellor of the exchequer, George Osborne, has announced that fuel duty will be frozen until 2015 – if the savings can be found to pay for it. The announcement came during a speech at the Conservative party conference, in which George Osborne said: “Provided we can find the savings to pay for it, I want to freeze fuel duty for the rest of this parliament.” The 2p-a-litre rise planned by the Labour government for September 2014 would be cancelled, continuing a freeze that has lasted two-and-a-half years already. But this is conditional on the treasury finding the funds to cover it.