Volvo 240 Series Cigarette Lighter on 2040-parts.com

Maserati GranCabrio UK debut

Jodie Kidd at the UK launch of the Maserati GranCabrio We have no problems with how it looks. It doesn’t disappoint in the way so many cabrios do – it’s still elegant and stylish even if a four-seat cabrio from Maserati seems a bit incongruous. But now the 175mph cabrio is here, Maserati are rolling out what they can in the way of publicity.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

New Car Sales Accelerating Ahead

IT’S GOOD news in the new car market as the latest figures from industry body the Society of Motor Manufacturers and Traders (SMMT) reveal registrations already outstripping those of 2012 with one month of the year still to go. A total of 159,581 new cars were registered in November - a 7% rise on the figure for November 2012. Last month's figures took the year-so-far total to 2,111,819 - a 9.9% rise on the January-November 2012 total and already in excess of the year-end 2012 figure of 2.04 million.