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Lotus Evora’s high profile waiting list

Lotus has certainly had its ups & downs over the years. Started and run by the legendary Colin Chapman, Lotus has always done its own thing – not always successfully, it has to be said. But the last few years has been something of a renaissance for Lotus, with the extremely able and agile Elise and its siblings selling well.

Fiat and Chrysler get in to bed together

Before Christmas the CEO of Fiat was reported as saying that he believed that the current malaise in the car market (and any other market, for that matter) would result in the rationalisation of the industry, and see just a handful of big players come out the other side. His words now seem prescient, as it has been announced today that Fiat and Chrysler have effectively entered in to a partnership. Fiat takes a 35% stake in Chrysler The partnership, with Fiat taking 35% of Chrysler, means a number of benefits for both companies.

Mercedes C 63 AMG Coupé drifting at Laguna Seca (Video)

Mercedes C 63 AMG Coupé drifting at Laguna Seca To celebrate 2 million views on their YouTube Channel, AMG has taken a C 63 AMG Coupe for a bit of a blat round the Corkscrew at Laguna Seca. Car makers are slowly waking up to the joys of the Interweb as a way to promote their wares, and they’re all busy feeding their Twitter, Facebook, Google+ and YouTube channels with new content to keep fans amused. It’s never exactly the most unbiased content so it often needs taking with a pinch of Maldon’s finest, but YouTube, in particular, gives car makers the chance to showcase their cars in action, and if they can do that and makes ‘fans’ feel a part of it, so much the better.