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In search of Jag Man: a reader's sociological research

I’ve always felt there to be an odd contradiction between Jaguar: image and reality. Such sensual, glamorous forms, evoking the Champs Élysées or Hollywood Boulevard, yet it’s beneath the leaden skies of Middle England that Jaguar’s soul predominantly calls home. So, in attempting to distil the essence of Jaguar Man, it is useful to separate folklore from reality, cliché from truth – who is this bloke anyway?

BMW ‘i' subbrand aims for 2013 launch

BMW has confirmed that the new subbrand through which it intends to market a range of advanced stand-alone hybrid, range-extended and plug-in electric models will be called BMW “i.” Created to develop, produce and market what BMW's head of marketing, Ian Robertson, describes as “innovative solutions to premium mobility,” the brand will be supported by a company established by BMW called i Ventures, through which the German carmaker plans to grow its range of mobility services. The i3 and the i8 will be the initial models and are planned for introduction in 2013. “These cars have been designed specifically for their respective alternative drive systems,” said Klaus Draeger, head of BMW's R&D operations.

Jaguar XF CKD assembly starts in India

Jaguar Land Rover has started assembling the Jaguar XF at its plant in Pune, India, in a move to reduce XF retail prices in India. Lower taxes on cars assembled in India from CKD kits produced in the UK  (although not as low as they were), rather than importing complete cars from the UK, mean assembling the Jaguar XF in India will give the XF  - already Jaguar’s best-selling car in India – a more attractive headline price. That means the 3.0 litre Jaguar XF dropping in price from 5.8 million rupees (around £68k) to 5.1 million (around £60k) and the newly introduced 2.2 litre diesel XF will come to market at 4.5 million rupees (around £53k).