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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Nissan expects to gain as Ford exits the compact-pickup segment

Nissan North America believes there is life in the compact pickup market that Ford Motor Co. is leaving behind. Especially now that Ford is leaving it behind.

McLaren P1: Instant reaction before the Paris motor show

McLaren has just zoomed to the front of the pack of reveals planned for the Paris motor show. This is easily one of the glitziest events on the car calendar, and European shows tend to bring out the best in concepts and style. But the P1 is the leader so far.