"dr. Hook" Steering Wheel Lock Like New As Pictured on 2040-parts.com

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Bring a Trailer: 1960 Alfa Romeo Giulietta

Our friends at Bring a Trailer are offering a gorgeous unrestored 1960 Alfa Romeo Giulietta Sprint Normale. The 65,000-mile California car is claimed to be “one of the most original 101-series Giulietta Sprints in existence today with all-original interior, mostly original paint, perfect gauges, factory engine-compartment components, no accidents, and straight chrome and trim.” Curiously, the engine and transmission were removed and rebuilt in 1975 but were never reinstalled. The car is now available in Monterey, Calif., for $23,500, so visit Bring a Trailer to get in touch with the seller and to view a lot more photos.

New engines for BMW 3-Series, 4-Series and X5

The BMW 3-Series, 4-Series (pictured) and X5 ar getting new engine options. With a new BMW X5 recently debuting, together with the new 4-Series and recently updated 3-Series, there are already a number of variants on offer, but this autumn there are more to come. The BMW 4-Series range (the replacement for the old 3-Series Coupe) will see the arrival of a new entry-level model - BMW 420i Coupe – with a 184hp four cylinder petrol engine with a 6-speed manual as standard or the eight-speed auto as an option.