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Audi buys Ducati. Trophy or shrewd investment?

Audi buy Ducati It’s been confirmed that Audi is to buy Ducati, the Italian Super Bike maker, for an undisclosed sum thought to be around £700 million. Last month we reported that Audi has entered in to an exclusive agreement to buy Ducati, pipping Mercedes to the trophy super bike maker and adding a trophy to its cabinet. And the deal is now done.

German Grand Prix: Lewis Hamilton beats Vettel to pole

Lewis Hamilton in the Mercedes (pictured) takes pole at 2013 German Grand Prix It looks like ‘Tyre-Gate’ has been quashed before it started at the German Grand Prix, with a new tyre from Pirelli, no punctures and teams under order for minimum tyre pressures. But new tyres or not, it’s still Mercedes and Red Bull at the front of the grid, with Lewis Hamilton snatching pole position from Sebastian Vettel in the last throw of the dice in final qualifying by 0.103s. Behind Vettel was Mark Webber in the second Red Bull, followed by Kimi Raikkonen and Romain Grosjean in Lotus and Daniel Ricciardo in the Toro Rosso.

Sex sells in 2013 Super Bowl ads

Super Bowl car ads are big business. To create even more of a buzz, many automakers pre-release commercials on YouTube in the days leading up to the big game. So far Audi, Volkswagen, Fiat, Hyundai and Mercedes-Benz have released ads.