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Aston Martin won’t be proclaiming ‘Powered by AMG’ on its Mercedes-engined cars

Aston Martin won’t be using ‘Powered by AMG’ badges It was a long time coming, but Aston Martin finally found a way to replace their ageing engines by doing a deal with Mercedes AMG to use their very impressive powerplants. And it seems that, depite AMG’s willingness to provide Aston Martin with modern engines, AML aren’t going to be required to put AMG badges on the bodywork or engines of their very beautiful cars. Speaking to Autocar, Mercedes boss Dieter Zetsche said that Mercedes were very happy to have done a deal with AML and equally as happy to be subtle about the arrangement.

Ford S-Max Vignale concept unveiled

Remember the Ford Mondeo Vignale concept from Frankfurt? It's basically a posh Mondeo, but Ford would like us to think it's a bit more than that. Vignale is Ford's attempt at going upmarket – taking on German premium brands with 'Vignale lounges' in special dealerships and specially trained 'relationship managers'.

Jaguar F-Type: Fearless

Jaguar is continuing its PR assault for the new F-Type with a video setting out just how special the new Jaguar F-Type will be. If there’s one thing that separates ’New Jaguar’ from ‘Old Jaguar’ it’s their willingness to embrace every opportunity to positively promote their cars at every possible turn and in every possible way. The launch of the new XJ properly started the new style of PR offensives when Jaguar managed to release what seemed like a thousand teasers for their new big Cat before we’d even seen it in the flesh, and that was a full year before the first new XJs even hit Jaguar showrooms.