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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

BMW 3 Series Coupe & Convertible 2010 Facelift

BMW has revised the 3 Series Convertible and Coupe for 2010. It’s not actually that long until we’re due a new 3 Series from BMW (2011) but that doesn’t mean BMW are sitting on the current BMW 3 Series waiting for it to turn up its toes next year. They’re still tweaking and titivating and have revealed a round of changes for the 2010 Coupe and Convertible (which will be the 2011 MY in the US) – a facelift before the end is probably the best way to look at it.

Mickey Thompson: A life remembered

Come celebrate the life and fast times of motorsports legend Mickey Thompson with the people who knew him best: his son, Danny Thompson; his first wife and Danny's mother, Judy Thompson Creach; fellow hot-rod hero Alex Xydias; drag racer Tom Jobe, and turbocharger mad scientist Gale Banks. The event will come in the form of a panel discussion at the Wally Parks NHRA Motorsports Museum in Pomona, Calif., on May 15 at 2 p.m. The incomparable silver-tongued Dave McClellan will serve as moderator.