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MINI gives the London Philharmonic the patriotic horn

MINI has teamed up the 2012 MINI London Edition with the London Philharmonic to create a MINI horn National Anthem. The London Philharmonic Orchestra has just finished the mammoth task of recording 205 National Anthems for the 2012 London Olympics, but this is one National Anthem that won’t be wafting across East London in the next month. The London 2012 Olympics are MINI’s marketing method of choice at the moment, so they took nine MINI London 2012 Editions – in a mix of Red, White and Blue – tuned their horns and roped in nine musicians from the Philharmonic’s horn section to toot in time.

New scheme lets drivers rent their cars out

Car owners can now make money by renting their vehicles when they’re not being used, using a new car rental scheme. The ‘easyCar Club’ venture lets drivers advertise their cars and matches them with people looking to rent a car for a short period. On Bing: see pictures of unusual hire cars Hertz offers supercar hire Although the service is now available nationwide, it was initially trialled in London – meaning many of the cars advertised are concentrated on the London area.

Kia and NBA extend their marketing ties through the 2011-12 season

Kia Motors America signed a two-year extension of its sponsorship deal with the National Basketball Association through the league's 2011-2012 season. The deal also expands Kia's sponsorship of the NBA to make the brand the official automotive partner of NBA All-Star events and the NBA Cares charity. Kia will also be the title sponsor of the NBA All-Star MVP award, given to the most valuable player during the league's all-star game, Kia and the NBA said in a statement.