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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Aston Martin Zagato (2011) anniversary concept

Aston Martin is teaming up with Italian design house Zagato again to mark the 50th anniversary of the DB4 GT Zagato with a new Zagato-bodied V12 Vantage. Only this solitary teaser image has been published so far, revealing the shape of the new 2011 Aston Martin V12 Vantage Zagato - which is likely to make production. The car will be shown at the Villa D’Este concours in Italy on 21 May 2011 – and Aston Martin promises this starts a new working relationship with Zagato, suggesting further models will be forthcoming.

Volkswagen e-Golf: MK 7 Golf EV leaks ahead of Geneva debut

An electric version of the MK 7 Volkswagen Golf – the VW e-Golf – has leaked out ahead of a debut at the 2013 Geneva Motor Show. Even though car industry bosses are sure that battery electric cars have no realistic chance of becoming a mainstream option – and the best-selling EV, the Nissan LEAF, has only sold 50k since 2010 – VW are rolling out an electric Golf at next month’s Geneva Motor Show. The VW e-Golf – with pretty much the same underpinnings as the new Mk 7 Golf with an ICE engine – comes with an electric motor driving the front wheels and offering 115bhp and 199lb/ft of torque, enough to get the e-Golf to 62mph in 11.8 seconds and on to a top speed of just 84mph.