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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Lotus goes light again with go-karts

Group Lotus, not to be confused with Formula One's Team Lotus, is trying its hand at grassroots racing. The Lotus Racing Karts team will unveil its first 2012 model at the annual Autosport International event on Jan. 14, 2012, in Birmingham in the United Kingdom.

McLaren P1 GTR: first official info on the 986bhp track-only P1

By Michael Karkafiris First Official Pictures 13 June 2014 14:40 Here’s the official confirmation of McLaren’s track-only version of the already insane P1. The McLaren P1 GTR will pack 986bhp (or a nice, round 1000ps in metric), 83 ponies more than its street-legal sibling, a wider track, full slick racing tyres and bigger downforce levels  than the regular P1 – if you can call a car like the P1 ‘regular’. Rumours talk about a fixed rear wing instead of the deployable one on the standard car.