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Subaru Cuts Price Of BRZ Sports Car

SUBARU has announced a price cut for its rear-wheel drive coupe, the BRZ. Alongside the sister Toyota GT86 car, the BRZ is pitched at buyers seeking a fun, low cost sports coupe to rival the driving enjoyment offered by more expensive German models. From May the BRZ experience will be £2,500 less expensive, as Subaru is reducing the price to put more distance between it and its newly launched WRX STI model.

Ford's net profit slips to $1.65 billion for the third quarter

Ford Motor Co., hurt by accounting changes related to commodity prices, said third-quarter net profits fell slightly to $1.65 billion from $1.69 billion a year earlier. Pretax profits fell to $1.94 billion from $2.06 billion a year earlier. North American pretax operating profits were essentially flat from the year-earlier period at $1.6 billion.

Who's Where: Bryan Nesbitt becomes General Manager of Cadillac

Bryan Nesbitt, who until last week was General Motors' North American Vice President of Design, started his new role as general manager of the Cadillac brand on Monday, July 27. His appointment, which surprised many, is part of an effort to integrate design, marketing and advertising, which have always been intrinsically linked. While this move marks a significant step change in the positioning of the new General Motors, which, under the direction of product czar Bob Lutz, has seen fit to promote a young designer into such a high level managerial position, it is a triumph not only for Nesbitt, 40, but for all designers: it is the first time that a designer has been promoted to one of the top executive roles at an automotive company.