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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Museo Casa Enzo Ferrari opens in Modena [w/video and gallery]

A new Ferrari museum opened this weekend in Modena celebrating the life and work of Enzo Ferrari, the legend behind the Italian supercar icon. The €18 million Museo Casa Enzo Ferrari, which is built on the ruins of the birthplace of Enzo Ferrari, not only features iconic Ferraris from throughout the company's existence but also includes other cars with links to the Modena valley area. The new gallery – crafted from yellow aluminum, the color of Modena and the prancing horse logo's background – not only charts the key moments in Enzo's life but also showcases how Modena became the traditional home of other iconic Italian supercar makers such as Maserati, De Tomaso and Pagani.

As Winter Approaches 4x4 Values Are On The Rise

YOU know winter is here when the forecast is for rising 4x4 prices in the used market. Just like in summer when you can guarantee convertible premiums will rise faster than an electric roof, the prospect of rain, wind and snow is said to be driving up the values of sought after SUVs. According to data from British Car Auctions (BCA) the trend is already well advanced, with values in October showing a 7.3 per cent increase over September.