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Alfa Romeo & Mazda to build new roadster

Mazda & Alfa to jointly develop a new roadster Alfa Romeo and Fiat have signed an agreement to build a new new RWD roadster based on the next generation Mazda MX-5 platform. Sergio Marchionne is a big believer that the only way to survive as a mainstream car maker is to be as big as possible and share development costs whenever you can. Which explains – from the Fiat point of view – why Alfa Romeo has entered in to an agreement to produce a new roadster with Mazda to be based on the next generation Mazda MX-5 RWD platform.

Suzuki Swift Sport advert banned for being too ‘Hot’ +video

Suzuki Swift Sport Advert gets banned in Australia The Australian Advertising Board has banned a TV advert for the new Suzuki Swift Sport because it looks too much fun. There are few things in life you can rely on, but the Suzuki Swift Sport being bags of fun for the money is one. Another, we always thought, was the easy-going, laid-back attitude to life that makes Australians so endearing.

Concept Car of the Week: Isuzu 4200R (1989)

In the eighties, General Motors-owned Isuzu was fairly successful, but it was suffering from a ‘plain' brand image. To gain recognition, it presented a series of concept cars such as the COA, COA III and Costa but the most effective was the stunning 4200R. Presented at the 1989 Tokyo motor show, the 4200R's graceful proportions and curvy volumes were highly acclaimed by the public and the press.