(2) Two Brand New 255/55/19 Atturo Az800 Tires 255/55/19 19" Tires on 2040-parts.com

Concept Car of the Week: Suzuki GSX-R/4 (2001)

Christmas is over. You ate kilos of chocolate, you opened your socks and your fancy gadgets, but let's be honest, deep inside you miss the times toys waited for you under the tree. But who said toys were only for kids?

Hyundai drops out of shrinking Tokyo auto show

The incredibly shrinking Tokyo auto show just got even smaller. Hyundai Motor Co., the last major foreign automaker which was scheduled to participate in next month's show, has decided to pull out with just weeks to go, organizers say. “Hyundai called last week and orally confirmed their intent to cancel,” said Toyokazu Ishida, who administers the international exhibition for the Japan Automobile Manufacturers Association.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.