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Mazda outlines weight-loss program

Mazda Motor Corp. will reduce its vehicle weights by at least 220 pounds beginning in 2011, with a combination of lighter-weight materials, smaller vehicle footprints and new engineering processes, a top executive says. The typical Mazda vehicle has gained 80 pounds with each successive redesign, “mostly in larger tires and wheels, and safety equipment,” said Robert Davis, senior vice president of product development and quality for Mazda North American Operations.

New Ford B-Max Price & Specs – starts at £12,995

New Ford B-Max Price The new Ford B-Max will arrive in Ford UK showrooms in September with prices from £12,995 and three trim levels - Studio, Zetec and Titanium. The new Ford B-Max – Ford’s replacement for the slow-selling Fusion – has been on its way for what seems like forever. But finally Ford has confirmed the clever new B-Max will arrive in UK showrooms in September and will cost from £12,995.

Fiat demonstrates (for us prudes) how to sell cars, the Italian way

Italians are nothing if not imbued with salaciousness. At the Los Angeles Auto Show last week, Fiat leapt upon this fact with a seemingly undiscovered gusto, like a high-school kid who just had his first beer and is—as we speak—rushing to his friends to tell them all about it. You can watch the thing here in its entirety.