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Honda Civic Type R Mugen 2.2 revealed. But why bother?

Honda Civic Type R Mugen 2.2 - will it sell? When Honda finally confirmed the Civic Type R Mugen for very limited production – just 20 were being made – back in 2009, we did comment that the price - £38,599 and a £12k premium over the stock Type R – did not auger well for sales. In the event Honda has only managed to shift sixteen of the original Type R Mugen, but despite that sales failure they have decided to punt out a more powerful – and inevitably more expensive – version of the Type R with a bored and stroke 2.2 litre version of the original 2.0 litre in the Type R – the Honda Civic Type R Mugen 2.2.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

2013 Dodge Charger AWD offers Sport package, paddle shifters

Dodge will offer a new Sport package for the all-wheel-drive 2013 Charger sedan. It will be available on all trims except the SRT8, costing $1,395 on the SXT and SXT Plus models and $1,195 on R/T and R/T Plus versions. The Sport package includes a gloss-black grille and surround, 19-inch polished aluminum wheels, all-season performance tires, body-color spoiler and sport seats.