Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

1933 Alfa Romeo wins 'Gold Cup' at Villa d'Este

A 1933 Alfa Romeo that its owner longed for as a youngster growing up in South Africa took home the "Coppa d'Oro Villa d'Este" honors at the Concorso d'Eleganza Villa d'Este. The award is voted on by the attendees at the first day of the event, on the shores of Lake Como in Italy. David Cohen said he often saw the Alfa Romeo 6C GS 6th Series when he was riding his bicycle as a boy in South Africa and could only dream of one day owning the car.

Audi showcases bright future

AUDI IS to showcase new front lighting technology that uses super-powerful laser diodes just a few thousandths of a millimetre in diameter. But at the same time, the tiny diodes are claimed to be able to light the road ahead for an incredible 500 metres. That gives the technology about double the reach of today’s best LED headlights, with around three times as much overall light output.