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Jaguar XE S revealed in Jaguar’s ‘Feel XE’ Project launch

Jaguar XE S revealed in Jaguar’s ‘Feel XE’ Project launch Jaguar Land Rover has taken to the ‘celebrity launch’ with a vengeance in recent years, enlisting a wide range of faces from Victoria Beckham (and David in China) to Daniel Craig by way of Lana del Rey and a bunch of acting villains. And they’re at it again with the new Jaguar XE. Jaguar has launched their FEEL XE marketing campaign for the XE today, ahead of its debut in London on 8 September, and are putting the talented Emeli Sandé at the front, although there will also be appearances by Stella McCartney and Idris Elba as the XE campaign progresses.

New McLaren F1 on the way

It has been revealed that McLaren is planning a new version of the McLaren F1 (above). When Ron Dennis announced he was giving up running the McLaren F1 team, he said it was exactly the opposite of retirement. In fact, he said he’d be busier than ever.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.