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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

McLaren Automotive First Anniversary: 1,000 McLaren MP4-12C sold and counting

McLaren Automotive is a year old and is celebrating selling over 1,000 McLaren MP4-12Cs in the first twelve months. It’s actually a bit more than  three years since Ron Dennis announced the formation of McLaren Automotive, which had a live launch on Cars UK on 18th March 2010. But McLaren don’t seem to acknowledge that date as the start of McLaren Automotive but instead prefer the date the first MP4-12C was sold – exactly one year ago today on June 21st 2011.

Kia Soul EV revealed at the Chicago Motor Show

The new Kia Soul EV (pictured) has been revealed in Chicago The Kia Soul EV is Kia’s first effort at a proper mass production EV, and if you’re looking for an electric car it does look promising. Due to go on sale later in 2014 in the US – initially in California, New York and Oregan because of their charging infrastructure – and, Kia promised, the UK and Europe later in 2014 or early 2015, the Soul EV offers a real world driving range of 80-100 miles from a recharge taking half an hour for 80 per cent on a rapid 50kW charger or up to 5 hours for a full recharge from a UK 240 volt supply. The range is helped by Kia’s third-generation regenerative braking system which manages to capture 12 per cent of the car’s kinetic energy, feeding it back in to the battery as electricity during braking and coasting, with four different regeneration modes.