Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Audi range to expand with flagship 4x4; no new city car (2014)

By Ollie Kew Motor Industry 25 April 2014 07:35 Audi is looking to add a new flagship Q9 SUV to its model portfolio, and has confirmed to CAR that, at the opposite end of the range, there will be no Audi city car. No, according to Audi's Chairman of the Board and CEO, Rupert Stadler. Speaking at the Beijing motor show, where Audi revealed the new TT Offroad concept, Stadler said, 'There is no need for a car [below A1 in the range].’ Quashing rumours of an Audi-badged version of the VW Up city car, Stadler said: 'We are quite happy with A1.

Toyota shows self-steering car at safety demonstration

We already have cars that can take control of the brakes, park for us and maintain a safe distance from the car in front of us. Soon some Toyota models will be veering themselves away from accidents, too. The new system uses cameras and a supersensitive radar called millimeter wave.