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First customers are key to EV sales success, execs say

Word of mouth is a key element to generating buyers for electric and plug-in hybrid vehicles. Today, it's the early adapters, tech-savvy buyers who are embracing the technology and buying the plug-in hybrid Chevrolet Volt and the battery-powered Nissan Leaf. But for these vehicles and similar models to go mainstream, anxiety about the technology needs to be eliminated.

Audi plans expansion of hybrids, electrics

Audi plans a rapid expansion of plug-in hybrid and electric vehicles over the next few years as a key component in Volkswagen Group's strategy to dominate the alternative-powertrain market by decade's end. Michael Dick, Audi's board member for technical development, told Automotive News that the next-generation A6 sedan will have the potential to be a full hybrid by the end of 2012. The A6 would join the recently introduced hybrid A8 sedan at the Geneva auto show and the soon-to-be-launched Q5 hybrid crossover.

Skoda Concept at Geneva

Skoda Concept Vision D - Skoda's design future Skoda threatened us with a concept at Geneva which would signpost their future design direction. They also told us we’d get to see a new logo that would be more contemporary. And they’ve delivered.