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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Brazil plant for Jaguar Land Rover

JAGUAR LAND ROVER (JLR) is to become the first UK car-maker to open a manufacturing facility in Brazil. JLR is investing £240 million in the initiative, which will see the development of a plant that will produce up to 24,000 vehicles a year. The factory, based in the city of Itatiaia, will initially employ 400 people, with the first vehicles due to come off the assembly line in 2016.

Faster Gumpert Apollo model to debut in Geneva

They may not be lookers, but there is no denying the performance credentials of Roland Gumpert's Apollo sports cars. With the base 650-hp engine package, the brainchild of the former director of Audi Sport is capable of reaching 60 mph in less than three seconds with a top speed or more than 200 mph. But now Gumpert is planning to reveal a faster chapter in the line at next month's Geneva motor show with the Apollo Speed.