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BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Chrysler 300C (2012) returns to the UK

Chrysler UK has announced pricing and specification for the new-to-you Chrysler 300C saloon. Right-hand drive markets have had to wait for the new 300C, which first launched in 2011 at the Detroit Motor Show; it's on sale in North America as a Chrysler, and currently available to Continental customers as a Lancia Thema... Stylewise, the new 300C echoes the squat, angular look of its predecessor.

Porsche CEO likely to bow to pressure to leave, report says

Porsche CEO Wendelin Wiedeking is likely to bow to pressure from the Porsche family to step down, a German newspaper report said on Wednesday. Business daily Handelsblatt said that the two parties had already reached agreement that the chief executive should go and that a formal decision could come by Thursday, when the company's supervisory board meets. The newspaper also said, however, that Wiedeking would fight to keep his job.