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GM's ad spending nearly doubled in first half, Nielsen says

General Motors Co. nearly doubled its advertising spending in the first half of this year, leading a rebounding auto industry's marketing push, ad-monitoring company Nielsen Co. said.

Suzuki Kizashi Concept

By Ben Barry Motor Shows 12 September 2007 09:36 Hasn't Toyota shown this car before? Suzuki, it's a Suzuki. But yes, the front end does resemble Toyota's FT-HS concept.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.