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Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

Seat Ibiza Cupra (2013) production car shown

Seat has shown the production version of the new Ibiza Cupra - six months after showing the concept at the 2012 Beijing motor show. And, as predicted, very little has changed for 2013's new Ibiza hot hatch. It's powered by VW's 1.4 TSI engine, complete with twin-charging by super- and turbocharger.

Driving 'too pricey' for the young

A THIRD of young people say driving is not too expensive and they will not bother to learn to drive or buy a car. A study of 17- to 25-year olds found a third (35%) had decided against driving or owning a car because of the expense involved. Many cited the cost of driving lessons as a disincentive and they also believe it is cheaper to use public transport than own a car themselves.