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How Porsche will be integrated into VW
Fri, 20 Nov 2009By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht. With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.
Australian couple breaks Guinness record for fuel economy
Wed, 19 Aug 2009An Australian couple has broken their own record for fuel economy, light-footing it across the lower 48 American states to the tune of 67.90 mpg. Helen and John Taylor beat the mark of 58.82 mpg that they set last year, landing them again in the Guinness Book of Records. They drove a 2009 Volkswagen Jetta TDI for both runs.
Surtees To Be Celebrated At Autosport International Show
Fri, 03 Jan 2014HE MAY have missed out on a knighthood but John Surtees’ life in motorsport will be celebrated at the forthcoming Autosport International show. Marking the start of 50th anniversary celebrations of the British legend’s 1964 Formula One World Championship win, his title-winning Ferrari 158 leads a special display at the show, which runs from 9th to 12th of January at the National Exhibition Centre, Birmingham. After taking seven motorcycle Road Racing World Championships, Surtees became the first man to win world championships on both two and four wheels when he secured the 1964 title with Ferrari.