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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Umea Institute of Design prepares for annual Degree Exhibition

The Institute of Design is housed in a converted power station and purpose-built premises on the banks of the Umea River. The school has an atmosphere that is open and light, and all students have their own personal workspace within this environment. There are well-equipped workshops for woodwork, metal, plastic, clay modelling, assembly and painting.

Gilmore Car Museum surprises

What a difference a year has made at the Gilmore Car Museum. We have not been there since the new Genevieve & Donald S. Gilmore Automotive Heritage Center was completed last winter.