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For new CAFE rules, automakers place high-stakes tech bets
Tue, 23 Mar 2010Game-changing 2015 fuel economy rules are forcing vehicle development teams to make high-stakes bets on expensive technologies--bets that will separate the winners from the also-rans. Not only do federal rules target a 2015 fleet average of 35.5 mpg, up from the current 27.5 mpg for cars and 23.1 mpg for light trucks; they force automakers to bet on different technology packages for each vehicle segment. Companies that do best at mixing technologies while keeping down costs will have an advantage when buyers wince at higher stickers.
Mopar salutes Don Garlits and muscle-car past as it eyes global future
Tue, 31 Jan 2012Mopar made its name in performance and parts, but Chrysler's aftermarket division is staking its future on practicality. The brand celebrated its 75th anniversary on Tuesday at the Mopar engineering lab in Center Line, Mich., just north of Detroit. While it rolled out four custom cars with various stages of show-and-go upgrades and drag-racing legend Don Garlits, Mopar officials were decidedly forward-looking.
Max Wolff to become Design Director at Lincoln
Thu, 02 Dec 2010Ford's luxury nameplate, Lincoln, is set to welcome a new design director, the first dedicated design director for the brand. The role will be filled by former GM designer Max Wolff, who will head the design team in the new year. Until Wolff's appointment, Peter Horbury and Moray Callum, Ford's Executive Director of Design, The Americas, oversaw Lincoln-Mercury designs – the two brands were paired before Ford decided to kill off Mercury earlier this year. While Gerry McGovern headed Lincoln-Mercury design for a brief period before becoming director of Advanced Design at Land Rover in 2004, Lincoln itself has never had a design director dedicated solely to the brand. Wolff brings with him extensive global perspective and luxury design experience; his most recent role was with Cadillac, where he was head of exteriors.