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Honda S660 Concept revealed – the Honda Beat returns

The Honda S660 Concept (pictured) will debut at the 2013 Tokyo Motor Show It looks like Honda is making a return to the Kei car with the arrival of the Honda S660 Concept ahead of the Tokyo Motor Show next month. The Kei class of car in Japan is small (less than 3.4 metres long) and comes with a raft of tax breaks for buyers, but despite it being designed just for Japan it’s gained a cult following round the world, and now the Honda Beat for the 21st century has arrived in the form of the S660 concept. The S660 Concept – it gets the required maximum 660cc Kei engine limit – is a mid-engined open top roadster that manages to deliver 64bhp from its 3-cylinder engine which, with a weight under 900kg, should be reasonably lively.

BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.

Unbelievable SSC Ultimate Aero EV

Prius was an easy way out for celebs who didn’t want their ‘Public’ to think them flash Jacks, but they always had a Cayenne Turbo or a Lamborghini LP640 tucked away in the garage. But the rise of cars like the Tesla, despite its drawbacks, has pushed the maker of the world’s fastest production car, the Ultimate Aero SSC, to look at ways to keep their clientèle happy in these changing times. SSC must feel there is a danger their market may disappear if truly powerful and appealing cars appear that are perceived as green and start to take over the marketplace.