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Land Rover at the Paris motor show 2008

By Ged Maxwell Motor Shows 06 October 2008 09:57 Land Rover unveiled its most fuel-efficient car ever at the French motor show: the new Freelander TD4_e Stop/Start. No prizes for guessing it's a diesel 4x4, whose economy is improved by 3.8mpg and CO2 falls by 8 percent. Tell me more about the Freelander TD4_e Stop/StartLand Rover has been harping on about its new green technologies for quite a while – so it's a relief finally to see a production car (rather than the far-fetched concepts we've become used to) bristling with eco kit applied.

Ford engine plant builds number 10 million

Ford's 90-degree, overhead-cam Modular V8 has covered a wide spectrum since it was introduced in 1991--powering luxury cars, SUVs, pickups and high-performance sports cars. A large number of those engines have come from a Ford plant in Romeo, Mich., which has now built its 10-millionth engine--a 4.6-liter V8 that is headed for a 2010 Mustang GT. The Romeo engine plant was converted from a tractor factory.

GM's ad spending nearly doubled in first half, Nielsen says

General Motors Co. nearly doubled its advertising spending in the first half of this year, leading a rebounding auto industry's marketing push, ad-monitoring company Nielsen Co. said.