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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Bugatti Atalante sells for £3 Million

Back at the turn of the new year, we brought you news of a Bugatti Type 57S Atalante that had been found in a barn in the North East, after the death of its owner, a Dr Harold Carr. We speculated on its price, for which estimates varied hugely, with some reports suggesting that a price up near £7 million was likely. We plumped for £3,000,000 and, probably more by luck than judgement, we were bang on the nail!

Kia Picanto (2011): the first design sketches

Kia will replace the Picanto city car in spring 2011 - and these are the first pictures of the new 2011 small car. The production Picanto will be shown at the Geneva motor show in March, with UK sales slated to begin soon after 'from late spring 2011.' It's yet another design from Kia's European styling studio in Germany led by ex-Audi man Peter Schreyer. This time a three-door will be sold alongside the five-door Picanto.