New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

UK Government to add electric cars to its fleet – but don’t think the PM will be driving a Tesla Model S

The Mitsubishi Outlander PHEV – the sort of car the Government will acquire The roll-out of electric cars has not been an exactly overwhelming success, with even the Government’s £5,000 bribe to get you to go electric failing to kick start electric car sales in a meaningful way. So the Lib Dem bit of the coalition has decided that the Government should lead by example and have declared that the Government Car Service – which supplies cars for ministers and ‘government’ use – will start to acquire electric cars from this Autumn and, as part of the £5 million scheme, the wider public sector will be involved with council, police and NHS fleets looking seriously at EVs. But this scheme is aimed at the sorts of government cars that do the daily grind; ferrying junior ministers, getting staff to meetings and making deliveries in commercial vehicles.

CAR tech: how to eliminate turbo lag

CAR has tested a new breed of experimental super-diesel that literally leaves current technology standing and may banish turbo lag forever. We drove an Audi A6 3.0-litre V6 prototype fitted with an electric bi-turbo system which delivers a massive dose of torque from idle. The effect is radical, firing the saloon off the line like an R8 when the driver floors the throttle.