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Hagerstown, Maryland, US
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K&n engineering high flow air filter al-1010(US $62.96)
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
Green car of the year finalists chosen
Fri, 18 Oct 2013Green Car Journal named its top-five green cars for 2014 on Thursday, tapping the Audi A6 TDI, BMW 328d, Mazda 3 hatchback, Honda Accord and the new Toyota Corolla as its finalists. The winner will be announced at the LA Auto Show. Green Car likes the Audi A6 TDI due to its unexpected performance in a high-efficiency vehicle.
Jaguar to offer 4WD across its range – but does that mean for the UK too?
Tue, 04 Dec 2012Jaguar has revealed it plans to offer all wheel drive models across its range for future models, but will the UK get the chance to buy a 4WD Jaguar? Not only was the lack of a four wheel drive platform hampering sales, but it was cited as one of the main reasons Jaguar hadn’t given the green light to an XF Estate. But things have moved on in the last couple of years and Jaguar has recently launched a 4WD XJ and 4WD XF (although not for the UK) and finally delivered the XF Sportbrake (but without a 4WD option).